Author Archives: Smart Green 2020

Companies are being forced to compete for new business based on who has the most ecological and socially responsible operations. Companies that lead in this area will thrive in the age of transparency and find increased customer loyalty and market … Continue reading →

Every energy efficiency innovation company believes it has low hanging fruit waiting to be picked and handed over on a silver ROI plate for the company’s CFO to feast on. Investing in energy efficiency can be a smart business decision … Continue reading →

One space mission captured the world’s attention like no other, the mission of Apollo 13. Apollo 13 is a story of near-catastrophic technological failure threatening all life on board, and of miraculous escape with one amp of power to spare. … Continue reading →

  When you distill it all down, the fundamental question people have about Global Warming is: how bad is it going to be?  A more useful question might be—would it make any difference if we knew? Here in California we live … Continue reading →

Maybe it is wrong to take the tag line of the marines and apply it to today’s entrepreneurs, but the courage and service entrepreneurs provide our country is surprisingly similar.  We send our marines into battle to protect our country … Continue reading →

On Monday, during the last week of September 2010, Oakland CA, had the highest temperature of any day in its history—ninety-six degrees.  Downtown LA made history on the same day with a midday temperature of 113.  One might think these … Continue reading →